The first thing you can do is look through the marketing materials of your competitors. These materials are not difficult to get your hands on and it isnt like it is a big trade secret. Besides, your competitors are probably just as interested as you are in making sure that the real estate postcards sold to people in the area are unique. In other words, they dont want to be confused with you any more than you want to be confused for them...

Most people don’t realize that most “traditional” real estate agents pay for advertising out of their own pockets. Most all costs associated with selling your home the individual agent pays. (not their broker) In most cases, they also have to split this commission with the buyer’s agent. So let’s use a $100,000 home for an example..